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Google Trends has established itself as a popular tool for individuals and businesses looking to conduct keyword popularity research. However, despite its usefulness, Google Trends has limitations in terms of its functionalities. For instance, it may not necessarily help users identify new trends that they may not have previously noticed. Consequently, many users often turn to other SEO or marketing tools to research trending phrases and patterns. In light of this, it is worth considering some of the top Google Trends alternatives that are available in 2025.
One of the leading alternatives to Google Trends is Exploding Topics. This platform scours the internet for emerging trends across various industries and disciplines, enabling users to uncover hot topics and items before they gain mainstream popularity. Unlike Google Trends, Exploding Topics does not require users to input specific search terms. Instead, users can simply choose a category and browse through over 1 million topics to identify current trends. One key feature that sets Exploding Topics apart from Google Trends is its ability to reveal new trends that users may not have previously been aware of. For example, in May 2020, the platform identified “AI writing tool” as a trending topic, which subsequently saw a significant surge in search interest within the SaaS category. This ability to discover tangible product trends well before they become mainstream makes Exploding Topics a valuable resource for marketers, investors, and ecommerce companies seeking to stay ahead of the curve.
Another noteworthy Google Trends alternative is Semrush, a comprehensive tool that caters to social media marketers, content creators, bloggers, and other digital marketing professionals. Semrush offers a wide range of features, including keyword research, content development support, and competitor analysis. Additionally, the platform provides a rank tracker to monitor page rankings and track competitors’ online activities. While Semrush is relatively easy to use and offers three different pricing tiers to accommodate various user needs, individuals or teams without a solid understanding of technical SEO may not be able to fully leverage all of its capabilities. As such, it is important for users to carefully assess their requirements before committing to a subscription plan, which ranges from $139.95 to $499.95 per month with annual discounts of up to 17%.
Treendly is another noteworthy Google Trends alternative that markets itself as “Google Trends on steroids.” This platform offers a trend database and personalized trend reports to help users identify new industry trends. With features such as trend filtering, trend data visualization, and trend anticipation, Treendly provides users with valuable insights into popular Google, YouTube, and Amazon searches across different platforms. This breakdown of search data can be particularly beneficial for e-commerce teams and digital marketers seeking to understand customer behavior and preferences. While Treendly offers two premium plans, with the Starter plan priced at $49 per month and the Enterprise plan available at a customizable price, users may find the limits of the Starter plan to be restrictive. Therefore, opting for the Enterprise plan may be a more suitable choice for those looking to fully utilize Treendly’s capabilities.
In conclusion, while Google Trends remains a popular tool for keyword popularity research, it is worth exploring some of the top alternatives available in 2025 to supplement or enhance your research efforts. Platforms such as Exploding Topics, Semrush, and Treendly offer unique features and functionalities that can help users uncover new trends, explore market opportunities, and stay ahead of the competition. By selecting the right alternative that aligns with your specific needs and objectives, you can enhance your research capabilities and make more informed decisions in your marketing and business strategies.
